3 Legacy CPG Brands Making Waves in the Digital Era
Competition in the Consumer Packaged Goods (CPG) industry is as strong as ever, and legacy brands...
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How Top Fitness Brands Are Making Competitors Sweat With Data-Enhanced Exercise
One of the top ways people seize the day? Getting some good, healthy exercise. For exercise brands,...
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At a Legacy Company? You May Need To Re-Architect Your Data
Being part of an established company is a lot like living in an old building. Usually, they are...
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7 Things Companies Should do BEFORE Choosing MarTech Tools
Choosing the right MarTech tool is a decision that shouldn't be made lightly. Over fifty percent of...
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Three Ways AI Is Repackaging CPGs
The Consumer Packaged Goods (CPG) companies need to know how to develop their product in a way that...
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How To Overcome Unreliable Data & Other Programmatic Challenges
Almost $60 billion will be spent on programmatic advertising this year. According to eMarketer,...
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Getting CCPA Compliant in California
In 2018, sweeping regulations on using consumer data, known as GDPR, went into effect in the EU....
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A Well-Balanced Data Diet: How Brands Can Rely Less On Cookies
Much like a certain lovable, googly-eyed muppet in Sesame Street, advertisers have spent the vast...
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3 Challenges Stifling Your Sales Enablement Platform (& How To Solve Them)
According to InsidesSales.com, the number of internal sales representatives in the U.S. has...
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