The CCPA gives consumers more control over their data. This may sound dire to marketers, but it is actually a huge opportunity for improving customer experience building loyalty long-term. Explore How To Be The Brand No One Opts-Out Of for stats on what consumers think about data collection and insight on the 5 key things companies can do to earn more opt-ins after CCPA.
Lineate’s CCPA solution experts are ready to help your brand create a foolproof data privacy strategy as outlined in the law. Get a free consultation today.